Privacy Policy

This Privacy Policy describes how the Site collects, uses and discloses your personal information when you visit the Site, use our services, make a purchase there or otherwise communicate with us regarding the Site (collectively the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor or another person whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any further steps required by law.

How We Collect and Use Your Personal Information

To provide the Services we collect information as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.

What Personal Information Do We Collect?

The type of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we refer to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

Information you submit directly to us via our Services may include:

Contact details — including your name, address, telephone number and email address.
Order information — including your name, billing address, delivery address, payment confirmation, email address and telephone number.
Account information — including your username, password, security questions and other information used for account security.
Customer support information — including the information you include in your communications with us, for example when you send a message via the Services.

Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but this may mean you cannot use or access those features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.

Information Received From Third Parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, for example:

Companies that support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment, fulfil your orders and provide you with the products or services you requested in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.

Any information we receive from third parties is handled in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Information

Providing products and services. We use your personal information to provide the Services to you and to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionality relating to your account.
Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send marketing and promotional messages by email, SMS or post and to show you advertising for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.
Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with third parties. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers pursuant to Art. 6(1)(f) GDPR.
Communicating with you and service improvement. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest in order to respond to you, provide you with effective services and maintain our business relationship with you pursuant to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with providing our store via Shopify, see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including storing your actions and preferences), to carry out analytics and to better understand user interaction with the Services (in our legitimate interest in administering, improving and optimising the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers accept cookies automatically by default. However, you can set your browser to remove or refuse cookies via the browser controls. Please note that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionality, not to work properly or to become unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances we may disclose your personal information to third parties for the purpose of performing a contract, for legitimate purposes and for other reasons subject to this Privacy Policy. These circumstances may include:

with vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping).
with business and marketing partners to provide services to you and advertise to you. Our business and marketing partners use your information in accordance with their own privacy policies.
When you instruct us, request us or otherwise give us your consent to share certain information with third parties, for example to ship products to you or through your use of social media widgets or login integrations, with your consent.
with our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service and to protect or defend the Services, our rights and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information".

We do not use or disclose your personal information for the purpose of drawing inferences about you without your consent.

With your consent we disclose personal information for the purpose of carrying out advertising and marketing activities as follows.

Third-Party Websites and Links.

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We make no guarantee and accept no responsibility for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by third parties. Our inclusion of such links does not automatically imply endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended for use by children and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below and request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age (as those terms are defined under applicable law).

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable and we cannot guarantee "perfect security". In addition, the information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and apply only in certain circumstances. In certain cases we may refuse your request to the extent permitted by law.

Right of access/information: You may have the right to request access to the personal information we hold about you, including details of how we use and disclose your information.
Right to erasure: You may have the right to request deletion of the personal information we hold about you.
Right to rectification: You may have the right to request correction of inaccurate personal information we hold about you.
Right to portability: You may have the right to obtain a copy of the personal information we hold about you and, in certain circumstances and subject to certain exceptions, to request its transfer to third parties.
Right to opt out of sale, sharing or targeted advertising: You may have the right to direct us not to "sell" or "share" your personal information, or to object to the processing of your personal information for purposes considered "targeted advertising" under applicable data protection laws. Please note: if you visit our Site with the "Global Privacy Control" opt-out preference signal enabled, we will, depending on your location, automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
Restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information.
Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Right to appeal: If we refuse to act on your request, you may have the right to appeal our decision. You can do this by replying directly to our refusal.
Manage communication preferences: We may send you promotional emails and you can opt out of receiving these at any time by using the unsubscribe option shown in our emails to you. If you opt out, we may still send you non-promotional emails, for example about your account or your orders.

You can exercise these rights as indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. Under applicable law you may designate an authorised agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may also need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about the way we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details listed below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the competent data protection supervisory authorities here.

International Users

Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal information will also be processed by staff and external service providers and partners in these countries.

Where we transfer your personal information to countries outside Europe, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent UK authority, unless the data transfer is to a country determined to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please send us an email.

For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal information.